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For press inquiries please contact:

Jamie N. Hodge
jamie@yogayoga.com
512-326-3900

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For Immediate Release
March 7, 2005

YOGA YOGA HOSTS YOGA IN SMALL COMMUNITIES CONFERENCE
Yoga students and teachers invited to learn more about taking yoga into small communities.

Austin, Texas ­ (March 7, 2005) Yoga Yoga will host a Yoga in Small Communities Conference on October 14-16, 2005, at Yoga Yoga Westgate, 4477 South Lamar, in Austin, Texas.

The goal of the Yoga in Small Communities conference is to bring yoga teachers and students together to address the opportunities and challenges particular to teaching and practicing yoga in small communities. “One of the most profound changes in yoga in this new century is the accessibility and receptiveness afforded to it by people in small communities,” says Mehtab Benton, founder of Yoga Yoga and director of its teacher training programs. “No longer is yoga only for the university town or the big city, it is being widely taught in churches, fitness centers, and studios in even the smallest communities. Every year we train dozens of teachers who take yoga back to their home towns, in some cases for the very first time. While this is an exciting development, teaching yoga in small communities represents a real challenge to teachers who now must mainstream an experience for middle America that was once the jealously guarded domain of rock stars, health nuts, and aging hippies.”

In addition to sessions on retail and other income opportunities, becoming a yoga teacher, and various other topics regarding teaching and practicing yoga in a small community, there will be break-out sessions to encourage networking and discussion amongst the participants at this conference. Teachers will gain helpful marketing and financial information for succeeding in small markets, and students will learn how to deepen their practice and apply the lessons of yoga to their everyday lives. Some of the scheduled workshops include “On your OM: Building a Yoga Practice and Lifestyle,” “Marketing Small for Big Results,” “Teaching at Home, Opening a Studio, or Hitting the Road,” and “Bringing Big-Time Yogis to Your Little Town.” Break-out session topics include “Keeping Your Yoga Juicy (Avoiding Burn-Out and Boredom), “It’s Yoga – Not Yogurt (Demystifying Yoga in a Small Community), and “Yoga Success Stories and Scientific Research.”

A special six-hour intensive on teaching yoga to seniors will kick off the conference and offer insight into the ever-expanding market of older adults. Those attending the Yoga for Seniors intensive can earn continuing education credits. CECs/CEUs can also be earned for attending the conference, and certificates will be issued upon request.

The conference fee is $295 with discounts available for multiple registrations. The senior yoga intensive is $95 for conference attendees or $125 for people only attending the intensive. For details and registration information about the upcoming Yoga in Small Communities Conference, contact Yoga Yoga, at (512) 358-1200 or www.yogayoga.com.

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YOGA IN SMALL COMMUNITIES
Conference Schedule


Pre-Conference Friday October 14th
9:00 – 12:00 p.m. Special Training: Yoga for Older Populations
12:00 – 1:15 p.m. Lunch Break on your own
1:15 – 4:15 p.m. Special Training: Yoga for Older Populations
4:30 – 5:45 p.m. Optional Yoga Class at Yoga Yoga

Conference Friday October 14th
4:30 – 5:45 p.m. Optional Yoga Class at Yoga Yoga
6:00 – 6:30 p.m. Registration
6:30 – 7:00 p.m. Welcome, Orientation, and Introductions
7:00 – 7:45 p.m. Meeting and Greeting Groups
8:00 – 9:00 p.m. Restorative Yoga Class

Saturday October 15th
8:00 – 8:45 a.m. Sun Salutations
8:45 – 9:15 a.m. Breakfast Buffet and Late Registration
9:30 – 10:00 a.m. Keynote Address: Building a Yoga Community
10:00 – 12:00 p.m. Workshop Session 1
12:15 – 1:15 p.m. Catered Lunch for All Participants
1:30 – 2:45 p.m. Special Interest Groups Breakout
3:00 – 5:00 p.m. Workshop Session 2
5:15 – 6:30 p.m. Exploring Yoga Class (Select Ashtanga or Kundalini)
6:30 p.m. Dining in Austin – Optional Carpooling

Sunday October 16th
7:30 – 8:45 a.m. Morning Yoga (Select Hatha Flow or Viniyoga)
8:45 – 9:15 a.m. Breakfast Buffet
9:30 – 11:30 a.m. Workshop Session 3
11:45 – 12:45 p.m. Catered Lunch for All Participants
1:00 – 2:15 p.m. Special Interest Groups Breakout
2:30 – 3:30 p.m. Closing Circle and Meditation

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About Yoga Yoga, LLC (http://www.yogayoga.com)
Yoga Yoga is Austin’s premier source for yoga with three locations and 250 classes weekly. With over 70 registered yoga teachers, Yoga Yoga provides a wide variety of yoga styles, including Hatha, Ashtanga, and Kundalini, and special classes including gentle, restorative, deaf, prenatal, postnatal, and children’s yoga. Yoga Yoga also offers a nationally recognized Teacher Training program which provides 200-hour and 500-hour programs as developed by the Yoga Alliance. For more information, contact Yoga Yoga at (512) 326-3900 or visit http://www.yogayoga.com.

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